Decor Aid Featured Lightstyle Magazine

It was a design dilemma from the start. Townhouse owners in New York’s posh Turtle Bay neighborhood wanted a French country house to remind them of their French heritage, but they were also drawn to a sleeker mid-century modern aesthetic. Step into the professionals of one of the country’s leading interior design firms, Décor Aid, who combined both approaches with a slight touch.

“We sourced flat, high-gloss pieces throughout the house because we wanted to incorporate furniture that was warm and artful without being bulky,” said Sean Juneja, co-founder of Décor Aid. “All of the lighting fixtures are vintage, mid-century pieces, and a lot of furniture selects this mid-century theme.”

In terms of French design elements, the townhouse’s ornately detailed mirror and filigree chandelier in the entrance area evoke the beauty of a Parisian pied-a-terre, while herringbone floors confirm the Gallic feel. Other installations were timeless and classic in scope. “The close arrangement of this townhouse was a huge design challenge, so we had to maximize the space we had,” said Juneja. “We installed walnut paneling throughout the house, which gives the entire room a warm, yet elegant feel. And in the bathroom, we installed floor-to-ceiling Carrara marble for a luxurious finish. ”

To emphasize the mid-century modern design, low furniture with simple lines, wood accents, and a neutral color palette from the mid-century was used to enhance the retro feel. The dining room strikes an ideal balance between French style and mid-century style. A chandelier perfectly centers the modern mid-century dining table complemented by the mid-century buffet. Lots of natural light and neutral tones make this space feel open and bright like the French countryside.

“When designing this townhouse, we had to take into account that we were creating a home for a family of four,” said Juneja. “That’s why we wanted to get plush carpets and pillows that reflect the colorful works of art in the house. In the nursery and nursery, we have selected simple, easy-care pieces of furniture that also reflect the mid-century style that is consistent throughout the house. We also soundproofed the house so the whole family can sleep peacefully. ”

At first glance, the master bedroom has a luxurious French style in the elegant fireplace and tufted headboard, but the modern mid-century is also represented. The darker glass and brass chandelier and sconces highlight mid-century details, while the lush green curtains represent one of the most popular color schemes of the time.

Decor Aid envisioned a private French courtyard for the homeowners that used geometric shapes and wood accents to add to the mid-century flair throughout the interior. This enticing outdoor space offers a break from busy city life in a refined residential setting that is just a stone’s throw from some of New York’s most iconic buildings.

“Turtle Bay is unlike any other neighborhood in New York. Blocks of beautiful brown stones from the pre-war period are scattered between high-rise buildings and skyscrapers, ”said Juneja. “And since the townhouse is within walking distance of some of New York’s landmarks – the Waldorf Astoria, Roosevelt, and the Chrysler Building, to name a few – we wanted the final design to match this classic yet eclectic neighborhood. ”