Wednesday , 28 February 2024
Bedding Industry Revolution

Bedding Industry Revolution

Mattress with sock

When it comes to bedding, there seem to be only two options: cheap or really, really expensive. Between thread count, Egyptian cotton and Supima cotton, percale vs. satin, it takes an entire dictionary to decipher the various terms and components that make up bedding sets.

Everyone has heard the statistic that on average we spend a third of our lives sleeping. However, homeowners often hesitate or lack the knowledge when it comes to buying a good mattress or bedding. Our designers emphasize the importance of investing in quality bedding, and no, that doesn’t mean you have to buy a $ 1,000 bedding set in a department store – at least not anymore. Thanks to four new companies, well-made, affordable bedding is no longer a pipe dream.

Casper and Parachute, and more recently newcomers WRIGHT and Hill House Home, are rocking the industry by debunking the common myths and marketing tricks of bedding brands and offering luxury bedding at an affordable price. Click through the slideshow to learn more about each brand and read below for some essential information about bedding.

Myth 1: thread count

The truth is you cannot exceed 400-600 threads per square inch of bed linen. Anything beyond that is a marketing ploy to make the bedding sound more luxurious. The higher the thread count, the more durable and softer the bed linen.

Myth 2: organic bed linen

Chemicals are often added to improve the softness of organic bedding. So be careful: check the label to make sure the bedding is truly and completely organic.

Myth 3: Percale vs. Satin

These are not two different types of thread, but two different types of fabric. Percale is a tight weave, which means that the bedding is breathable, crisp and cool, while the satin weave makes for a shiny, buttery finish.

Myth 4: Quality = $$$

The best bedding doesn’t have to be incredibly expensive. It all depends on the quality of the cotton (with Egyptian or Supima long staple cotton being the best) and how the thread is woven.


Parachute quality bed linen

While on vacation in Amalfi, Ariel Kaye fell in love with the immaculate bedding at her hotel. After failing to find the same quality for a reasonable price in the US, she launched Parachute. Parachute bedding is made by a family-run factory in Tuscany and is made from high quality Egyptian long fiber cotton and is naturally dyed. The best part? The lush, hotel-worthy bed linen comes without the high price.


Casper mattress pillowcase set

Casper is a sleep startup that started in 2014 with a uniquely designed mattress that sells direct to consumers, avoiding commission-driven, inflated prices. Only last November did they add a pillow and sheet set to their line. The mattress is made in America and comes free in its iconic 41-inch box.


Wright American Craftmanship mattress

Dan Hauber founded WRIGHT with the aim of creating a mattress and bed linen that combine thoughtful design and American craftsmanship with comfort and quality. The Georgia-made foam mattress was developed after a two-year test phase. The pillow and comforter are made from duck down that was bought from farms in the Midwest and made in Ohio.

Hill House Home

Hill House Home Linen Collection

Inspired by vintage heirloom bedding passed down from her mother, founder Nell created Diamond Hill House Home to bring luxury bedding direct to the consumer at an affordable price. The five bed linen collections woven in Italy with a French cut are available in a classic design. Pajamas and towels are in the works for next year.