Aside from a brief pause when they were first introduced and presented as pieces of furniture (complete with wooden or plastic cases), we’ve all been looking for ways to hide our TV. No matter how obsessed we are with the latest HBO, Netflix, or Hulu series, we’d prefer the television not to be the focus of the living room. So far it has been. They say design always comes full circle, and this new partnership between French designers Ronan and Erwan Bouroullec and Samsung seems to be proof of that. The Bouroullec brothers made television attractive. And more importantly, they turned it back into a piece of furniture.
This new television is called Serif and has a case that protrudes into a base at the bottom and into a shelf at the top. The resulting design resembles an uppercase “I” in a serif font when viewed from the side. There’s even a woven cloth on the back that makes it easy to hide strings. Now for some bad news. The serif will be available from November 2nd, but with one major limitation – only in the UK, France, Sweden and Denmark. But with all of the recent attention from the US, one can hope that it will hit the market here soon. (Or you can take advantage of the exchange rate and book a mini TV buying vacation.)
Ronan & Erwan Bouroullec
The brothers have been working together in their Paris-based design studio since 1999. They create everything from small everyday objects to large architectural projects. Via Vitra.
Serif Font 1 TV
The Samsung Serif